Creative Direction (old)

CREATIVE

DIRECTION

Art, expression, and communication is critical to social change.

As a person of privilege in social justice, I find purpose in building bridges between different communities, and I have passion in doing that through storytelling and visual design.

I believe in the power of how something makes you feel - from an annual report for stakeholders to a project budget for staff - the way something looks affects your understanding.

I can work with you on small projects, or lead larger teams. I'm a skilled listener and translator between staff and designers - helping them through a collaborative process to understand each other to achieve the best result.

I lean on my own technical experience, personal aesthetic, writing skills, and strategic thinking to bring ideas to life and create something that helps everyone be seen and heard.

Let's tell stories together.

OFFERINGS

PROJECT MANAGEMENT

All my communications projects have been achieved through collaborations with different people from data analysts to illustrators, from communications firms to individual artists.

GRAPHIC & WEB DESIGN

I'm a self-taught graphic and web designer that understands the mission, pace, and work of foundations, nonprofits and activists.

"Devi is a strategic thinker and I really admire her ability to always be able to look at the big picture when working on projects, especially those that have a strong design and content element. She understands the varied nature of the audience she is communicating with well and that serves as an added advantage, when executing a campaign or an initiative. She is always prepared with a Plan B and that tells a lot about her long-term thinking capabilities.

She is patient, full of ideas and creative energy--you can always count her for thinking outside the box. It's a pleasure to watch her work and imbibe her work ethics."

------ Deepa Ranganathan

Sr. Communications & Content Coordinator, FRIDA | The Young Feminist Fund

PORTFOLIO

Below is a sample of my work and brief description of my role in each project.

*I have a knack for naming things - I contributed the name for almost all of the works featured.

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Garden of Change

Co-authored and co-created this interactive depiction of a Theory of Change with an illustrator and animator, Jessica Bartram.

Scenario 2035

I collaborated with a small group of facilitators to create a version of our world in 2035 for the Money and Movements Conference - contributing costume, make up, lighting, sound, and video.

Climate Justice Zine

I played a last minute graphic design role to lay out the first volume of this zine (in about 4 hours) and get it to print for Conference of Youth 13 / COP23 for the Young Feminist Climate Justice Network.

Website Design

One of the biggest projects I've led is a website refresh for FRIDA with 270 Strategies. I contributed unique copy and collaborated on colors and overall look, plus maintained the front end of the site in subsequent years.

Powerful Patterns

The first digital report we produced at FRIDA and the one I was most deeply involved in, created with Sloop Creative. We presented a balance of data and stories to share the impact young feminists make around the world.

Wild Within

This annual report was created especially for those without access to technology as a keepsake with tear-out postcards. Art and design by Thilini Perera.

No Straight Lines

Co-authored and co-designed this interactive resource based on a woven tapestry for funders and NGOs with an illustrator, Sonaksha Iyengar, and graphic designer, Diana Rubio.

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The Infographic

The first annual report that I co-produced that set the standard for unique visuals that became our 'brand' at FRIDA. Designed and illustrated by Tactical Tech