Creative Direction

CREATIVE

DIRECTION

Art, expression, and communication is critical to social change.

As a person of privilege in social justice, I find purpose in building bridges between different communities, and I have passion in doing that through storytelling and visual design.

I believe in the power of how something makes you feel - from an annual report for stakeholders to a project budget for staff - the way something looks affects your understanding.

I can work with you on small projects, or lead larger teams. I'm a skilled listener and translator between staff and designers - helping them through a collaborative process to understand each other to achieve the best result.

I lean on my own technical experience, personal aesthetic, writing skills, and strategic thinking to bring ideas to life and create something that helps everyone be seen and heard.

Let's tell stories together.

OFFERINGS

PROJECT MANAGEMENT

All my communications projects have been achieved through collaborations with different people from data analysts to illustrators, from communications firms to individual artists.

GRAPHIC & WEB DESIGN

I'm a self-taught graphic and web designer that understands the mission, pace, and work of foundations, nonprofits and activists.

"Devi's understanding of the creative process was key to me quickly interpreting what was required while often working under tight deadlines. Through Devi’s clear communication I was able to deliver material that not only answered the brief, but brought the ideas she imagined to life.

Devi is an artistic, intelligent and easy-going collaborator. She has a strong eye for design and illustration and I would have no problem recommending her as a creative director overseeing a project with others, or as a designer taking on a brief on her own."

------ Steve Tierney,
Art Director, Alike Creative

PORTFOLIO

Below is a sample of my work and brief description of my role in each project.

*I have a knack for naming things - I contributed the name for almost all of the works featured.

Garden of Change

Micro Site

Co-authored and co-created an interactive depiction of a Theory of Change with an illustrator and animator,

Jessica Bartram.

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FRIDA

Website Redesign

One of the biggest projects I've led is a website refresh for FRIDA with 270 Strategies. I contributed unique copy and collaborated on colors and overall look, plus maintained the back and front end of the site in subsequent years.

No Straight Lines

Digital Resource

Co-authored and co-designed an interactive resource based on a woven tapestry for funders and NGOs with an illustrator, Sonaksha Iyengar, and graphic designer, Diana Rubio.

Scenario 2035

Simulation Exercise

I collaborated with a small group of facilitators to create a version of our world in 2035 for the Money and Movements Conference by Count Me In - contributing costume, make up, lighting, sound, and video.

Powerful Patterns

Digital Annual Report

The first digital report I produced at FRIDA, created with Sloop Creative. We presented a balance of data and stories to share the impact young feminists make around the world.

The Infographic

Annual Report

The first annual report that I co-produced that set the standard for unique visuals that became our 'brand' at FRIDA. Designed and illustrated by Tactical Tech

Climate Justice Zine

I played a last minute graphic design role to lay out the first volume of this zine (in about 4 hours) and get it to print for Conference of Youth 13 / COP23 for the Young Feminist Climate Justice Network.

Wild Within

Annual Report

This annual report was created especially for those without access to technology as a keepsake with tear-out postcards. Art and design by Thilini Perera.